Insights & analytics
Insights is a set of charts and reports computed over your own contact list — growth over time, segment breakdowns, tag distribution, where contacts came from, and how your network connects — that show real numbers from your data, not placeholder trends. When you have no data yet, the charts say so with an honest empty state rather than drawing a fake line.
What you can see
| View | What it shows |
|---|---|
| Growth | How your contact count grows by week, month, and year. |
| Segments | Breakdown of your contacts by tag-based segments. |
| Tag analytics | Which tags you actually use across your contacts. |
| Source attribution | Where your contacts came from (scanner, WhatsApp, import, manual). |
| Network | A map and metrics of how your contacts relate, plus an activity heatmap. |
| Reports | A builder to assemble the figures you care about. |
These live on the in-app Insights surface and are reached from the dashboard.
Honest empty states
A recurring design choice: SnapContact does not invent placeholder data to make charts look full. The growth chart stays empty until you add contacts; the tag chart populates only once you start tagging; an engagement score over a contact with no history is honestly low rather than a flattering default. This keeps the numbers trustworthy — what you see is your data.
Per-contact insights
Beyond the list-wide views, individual contacts carry their own signals on the contact-detail screen: engagement scoring, a quality score, and similar metrics derived from the contact's real timeline activity. An empty history produces a low, honest score, not a fabricated one.
Privacy of analytics
Insights are computed over the contacts in your account. They are separate from the product-usage analytics SnapContact collects to improve the app (which are covered in Data & privacy). The charts you see in Insights are about your contacts, for you.
Frequently asked questions
Is the data in Insights real or sample data? Real — it's computed from your own contacts. Empty states are shown when there's nothing to chart, instead of placeholder trends.
What can I measure? Growth over time, segment and tag breakdowns, source attribution, network relationships, and an activity heatmap, plus a reports builder.
Are there per-contact metrics? Yes — engagement and quality scores on the contact-detail screen, derived from that contact's timeline.
Do Insights share my data? No — they're computed over your account's contacts and shown only to you.